When Shovel Knight (the game) launched in 2014 to critical acclaim, it didn’t take long for him to expand his reach. This cooperation along with positive pre-release buzz, helped make the character a popular mascot before his game even launched. Besides blowing up their own spot, Velasco said that lending Shovel Knight out to others also helped “pay it forward” in terms of using the character’s growing notoriety to attract eyeballs to lesser known projects. Many of the crowdfunded campaigns of that era cross-promoted with other games-to-be to help increase their visibility. Shovel Knight’s Kickstarter campaign planted the seeds for his guest character status. So Shovel Knight we always wanted him to be a character that expands out beyond just the constraints of his own game, so having him be in a bunch of crossovers seemed like a really natural fit.” “There were products, and cereal, and bed sheets, and shampoo, and the show, and a comic. “Mario was just freaking everywhere,” says Sean Velasco, founder of Yacht Club and director of Shovel Knight. But how and why has the pixel art hero become gaming’s equivalent of a Marvel movie Stan Lee cameo?įrom the beginning, developer Yacht Club Games envisioned Shovel Knight as a multimedia juggernaut akin to Mario’s mainstream explosion in the 1980’s. Shortly after his 2014 debut, the practitioner of shovelry became as famous for his myriad of video game cameos as he was for his own beloved adventure. They may have even thrown down with him in Rivals of Aether. Perhaps they purchased his signature helmet in Crypt of the Necrodancer. Maybe they shot the breeze with him in Yooka-Laylee. Anyone who’s played enough indie games in the last six years has likely encountered Shovel Knight in some form or fashion.
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